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For Those Who Crave Adventure Ben & Jerry's
Ice cream doesn't get associated with the outdoorsy types often, but when every bite is different from the last, eating Ben and Jerry's is the ultimate adventure.
Trail mix is adventure's best friend, so we whipped it into an ice cream. All proceeds from the sale of our newest flavor go directly to the National Parks Foundation, which we added to our movements landing page.
Inspired by vintage national park posters, our print ads were placed in adventure magazines, near outdoor supply retailers like REI and in downtown areas where passerby's might be looking to add excitement into their lives.
Each week on IG and Tik Tok, we went live with outdoor & travel influencer Lacey Spalding for a 30 minute hike.
Every adventurer needs a travel toolset, especially one that helps them dig out even the chunkiest of chunks.
We placed rock climbing walls in city parks and invited climbers to join us after their ascent for a taste.
CW: Kelsey Williams
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