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ART DIRECTOR
ALDI • DIGITAS
In a world full of overwhelming choices, today’s consumers have raised expectations around convenience and quality, demanding frictionless experiences without compromise.
Embracing “different" as the core of its DNA, ALDI strives to break from convention in order to reveal better, not more, choices for its consumer. With this intentionality, ALDI saves consumers time and money so they can focus on what really matters.
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ALDI Activation Concepts
ALDI Adventures
When people travel in multiples, it’s inevitable that one person carries most of the weight. ALDI’s here to restore the balance. Using a new extension to the app and website, we’ll do all the heavy lifting for you by mapping out all the details, from planning to packing.
As an add-on to ALDI’s website and app, customers will be able to select a new menu option titled “ALDI Adventures”. From there, they can choose from a variety of predetermined road trip routes, courtesy of ALDI. Select stores will be highlighted along the way to stock up on “essentials,” a list of core products that are suited for each type of trip. Additionally, local attractions such as national parks and landmarks will be highlighted.
ALDI Shop Assist
When you can’t find what you’re looking for while shopping, it can feel like you’re wasting your all too-precious time. An update to the ALDI app will not only guide shoppers to their purchase, but will supply them with a playlist to listen to that’s tailored to their estimated shopping duration AND their mood.
CW: Harrison Hayes
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